I take the claims everyone repeats about AI, search, and content, and check them against real data (the tools' own studies included). The full pieces live on my Substack.
I checked what seven AI search tools recommend against Google's own guidance, and most of it turned out to be SEO with a new name.
I read that Outrank can replace a freelance writer for $3.30 an article, so I checked what that looks like on real blogs.
Has AI made content work easier, or just given us more to be responsible for?
This site is my lab for AI search: which bots visit, what AI assistants send people here, and what changes when I change one thing at a time.