Your tech content partner, for teams that ship faster than they can explain.

I interview the people behind the product, turn what you ship into stories customers understand, and check what AI search actually sends you, with real data (no hype)

› new customer-story
  → load rules      # your voice, grammar, a never-invent list
  → interview       # what your team and customers actually said
  → research        # sources checked, dates verified
  → outline         # you approve it before anything gets drafted
  → draft           # AI writes the first pass, I rewrite the angle
  → fact check      # every number traced back to its source
  ✓ ready for your review

AI made writing fast, so the job is knowing what's true.

I've worked on content for 30+ SaaS brands, and for three AI search tools I ran the whole organic side, so I watched search change from the inside. Today AI does the research, the first draft, and the link checks in my workflow, while I choose the angle, interview the people behind the product, and check every claim before it ships.

Most of that work ends up as customer stories, product newsletters, and articles people actually search for. On my Substack, I test the newest claims about AI and search against real data, so the teams I work with get what works, not what's trending.

• customer stories

  Interview-led customer stories on AI solving real business problems

  I talk to the people who built it and the people who use it, then show what changed in real numbers, for software companies and MSPs.

• growth case study

  One article, rewritten: from under 20 visits a month to about 500

  Same topic, better format, in four months, and it became a published case study. read the case study →

• collaboration

  A LinkedIn campaign built around my own experiment

  I posted every weekday for a month, and a SaaS brand turned it into a campaign. One post hit 31K impressions, 96% from outside my network.

• newsletters

  Product and technical newsletters

  I turn a SaaS team's monthly updates into newsletters that show users what to do with each new feature, so nothing ships in silence.

for more, check my portfolio →

→ or read my latest on Substack, and find me on LinkedIn

see all posts →

Building something that needs explaining?

I work remotely with teams in the US and Europe, and I'd love to hear what you're working on.

› say hello